The Portfolio Customization + Approval Process

West Flooring offers you a customized approach to your flooring project. Select from one of our 50 colors or have one of our flooring consultants assist you with your own Custom Color.

We can send you as many custom-made samples as you need. Peter West and our flooring consultants will guide you from concept to creation.

The Portfolio  prefinished hardwood flooring customized to your exact specification

If you can imagine it, We can make it


  • 1. Get Started

    • Choose Your Color (from our 50 colors or customized)
    • Order SAMPLE CHIPS
  • 2. Create Your Style

    • Choose your Design Elements and your Production Elements
    • Client receives panel (21”x21”) to finalize color & design elements
    • Client places order
  • 3. Production

    • West Flooring ships CONTROL PANEL for approval.
    • West Flooring commences production

At any time, our CLIENTS are welcome to visit our FINISH MILL on Long Island. Whether to see our facility and finish process, or check on their color or material, ALL are welcome.



white oak, red oak, hickory, pine, maple or walnut, or other preferred species

Face pattern

plain, live, rift, quartered,R&Q

Grade quality

character to clear, natural color variation knot size


smooth, brushed, hand/scraped, band-sawn


hard wax oil, lacquer,wax


Construction (engineered or solid)

Thickness (3/8”, ½”, 5/8”, ¾”)

Width (5”-18”)

Lengths (2’—15’)

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