National FootprintOur story is simple. Growth comes from experimentation; trial and error are the kindling for innovation. If you’re afraid to fail, then you’ll never learn.
Family BusinessOur story is simple. Growth comes from experimentation; trial and error are the kindling for innovation. If you’re afraid to fail, then you’ll never learn.
Unflinching DedicationWith an unflinching dedication to craft, WFD has taken on the most complicated projects, elevating wood floors to works of art.

Our Story

West Flooring’s Dedication to Craft

Our story is simple. Growth comes from experimentation; trial and error are the kindling for innovation. If you’re afraid to fail, then you’ll never learn. It takes courageous trailblazing to not only keep up, but to excel. A little bit of passion doesn’t hurt either.

The last decade has wrought great changes in flooring techniques and materials for commercial and residential floors. That’s what sets West Flooring and Design (WFD) apart from the rest. We’re not afraid to innovate or to try things other floorers balk at. With an unflinching dedication to craft, WFD has taken on the most complicated projects, elevating wood floors to works of art. Virtuosity and a deep love of the flooring craft are in WFD’s entrepreneurial DNA.

A Twist of Fate

Peter West, WFD’s founder, sees art wherever he looks. A trained painter, sculptor, and lithographer, Peter earned his stripes traveling throughout his native Canada as a wayward 20-something. Every stage in his personal evolution was a bold act of trial and error, carving a unique, yet uncertain, path through life. That is, until he met the one person capable of channeling his overflowing creativity and abundant vitality towards a single purpose, now his wife and partner, Laura.

Laura was the yin to his yang and the newlyweds soon became complimentary forces greater than the sum of their parts. Laura was grounded and focused, her career taking the couple first to the Pacific Northwest and then Amsterdam while Peter deepened his talents and developed his artistic vision. A twist of fate would soon introduce him to the medium that has become his life’s canvas: wood.

The Secret to Ongoing Success

After living in the Netherlands for 5 years, Peter and Laura returned to Laura’s native New York to help run the family flooring business. At first, Peter was skeptical of his potential contribution: anyone could be a floorer and his artistry would be squandered on routine installations. That’s when it hit him: while it might be easy to lay standard flooring, complex jobs were like snowflakes, and no two were alike.

Seeing a perfect way to meld his passion for artistic creativity in a medium where it was sorely lacking, Peter began to apply his ingenuity to wood. This inventiveness in technique, combined with a dogged persistence of perfection gives West Flooring its’ unique edge. This is the secret to West Flooring’s ongoing success: Peter had found his calling—so much so that flooring never felt like work. He’d lost himself in his early projects, and to this day that enthusiasm continues.

Some Of Our Recent Projects

Our Latest News

The Portfolio begins with 50 colors including our latest creations and most popular tones. From there we can “tweak” a color or start from scratch to create a Custom Color just for you.

Bright Colors for Bold Statements20190911120948

Bright Colors for Bold Statements

“Symbolizing our innate need for optimism and joyful pursuits, Pantone’s Living Coral embodies our desire for playful ex...
California – A State with Many Diverse Styles20190904095339

California – A State with Many Diverse Styles

“Without diversity, creativity remains stagnant.” — Edward Enninful From the beach towns along the coast to the ari...
Grey Flooring on Trend20190822164759

Grey Flooring on Trend

“One of the first conditions of happiness is that the link between man and nature shall not be broken.”— Leo Tolstoy&nbs...
Intense Shades from Fuming Hardwood20190815120440

Intense Shades from Fuming Hardwood

“Patience is the companion of wisdom.”— Saint Augustine Fuming provides many options. Colors can range from light t...
A Modern Minimalist Movement20190813112755

A Modern Minimalist Movement

“Simplicity is the ultimate sophistication.”— Leonardo da Vinci A work of art should not refer to anything other th...
Lavender Starts New Trends20190808140027

Lavender Starts New Trends

Lavender Grows in Popularity“A true artist is not one who is inspired but one who inspires others.”— Salvador DalíArt is...
2019 Piedmont Park Arts Festival20190808113513

2019 Piedmont Park Arts Festival

As a company that creates hardwood wide plank flooring, wall finishes, tables, moldings and other architectural surfaces...
Design Your Custom Color20190806104823

Design Your Custom Color

“Since you get more joy out of giving joy to others, you should put a good deal of thought into the happiness that you a...
Gold Tones Enrich Your Space20190723173301

Gold Tones Enrich Your Space

Eureka!“My eye was caught with the glimpse of something shining...”— James W. Marshall The sun reflects off the har...